Media Contacts:

Documents

• News Article in Garage Style Magazine – Spring 2012
• News Release – 2nd auction set for March 24-25, 2011
• News Release – Auction exceeds expectations - September 19, 2011
• Media Advisory – Preview week opportunities - September 14, 2011
• News Release – Preview underway - September 9, 2011
• News Release – Auction details announced – August 2, 2011
• News Release – Schmidt Museum of Coca-Cola Memorabilia to make its entire collection available to public – April 27, 2011
• Background Information – History of the Schmidt Museum
  of Coca-Cola® Memorabilia
• Biographies – Schmidts, Petretti, Opfer

Photos

*Items marked with an asterisk are in the March 24-25 auction.
Right click on the links below to save photos to your computer.

• Auctioneer Richard Opfer taking bids at Sep 17 & 18 auction
• Bill & Jan Schmidt, 1983 – MGM Photography
• Bill Schmidt, 2004
• Calendar, 1951 – MGM Photography
• Cardboard Santa – MGM Photography
• Coca-Cola Sprite Boy, 1940s
• Coca-Cola Syrup Barrel, 1920s
• Hutchinson Bottles – MGM Photography
• Jan Schmidt, 2011
• Large Pulsating Sign, 1930s*
• Larry Schmidt, 2011
• Pemberton Mirror, 1885 – MGM Photography*
• Poster – Girl with Yellow Roses, 1889*
• Santa Collection, 1940s-1970s
• Side of Barn, 1930s*
• Soda Fountain, 1893; Bill & Jan Schmidt, 1983 (med res.) – MGM Photography*
• Soda Fountain, 1893; Bill & Jan Schmidt, 1983 – MGM Photography*
• Thermometers, 1900-1915 – MGM Photography

Video

(These are large, broadcast-quality files and may take significant time to download. Right-click on the links below to save videos to your computer.)

• B-roll: TRT 1:00 – Shows wide shots of museum – close ups of some of rare and unusual pieces
• Sound Bite: Larry Schmidt, Managing Director, Schmidt Museum of Coca-Cola Memorabilia (:14) “It wasn’t just a capturing of old interesting Coca-Cola advertising; but it’s much more than that. It’s a unique part of the history of our country really. It really is an art form – much more than just advertising.”
• Sound Bite: Larry Schmidt (:17) “A lot of the items we have in the museum, many of them are one-of-a-kind, extraordinarily rare. Items like this have just not been on the marketplace for a good many number of years. I believe will be very good to the collecting community.”
• Sound Bite: Allan Petretti, Author and Memorabilia Expert (:17) “There are so many items in there that are one of a kind and so special and so neat, that the opportunity for today’s collectors, of not only of Coca-Cola but of advertising art and art in general, this is a phenomenal opportunity.”
• Sound Bite: Allan Petretti (:12) “All of these images bring back historical moments in American culture and that’s what’s so important about it. It’s not an object, it’s a piece of art!”