The Schmidt Museum of Coca-Cola Memorabilia has the only complete Classic Coca-Cola serving tray collection known to exist. Each example represents the illustration used for the stated year. Collectors will note there are several gaps in the years due to some tray designs being issued for more than one year, metal shortages due to the War years and no new issues in other years. Please note also, some years offered trays in oval, rectangle and a small version known as a "change tray". In a few years, more than one illustrated design was issued as a tray; example: in 1927 the vertical tray "Soda Jerk" offering glasses of Coca-Cola and the horizontal tray "Soda Jerk" offering Coca-Cola to couple in a car were issued. Early releases also had separate trays for fountain Coca-Cola and bottled Coca-Cola. Symbols below each tray indicate how many versions were released for the year.

Values depend on rarity and condition. Collectors may refer to either Frank Laughlin's book "The Encyclopedia of Coca-Cola Trays" or Allen Petretti's "Coca-Cola Collectables Price Guide" for subjective values.

Look for other Schmidt Museum collections to be posted in the near future. We hope you will find this reference information useful in your collecting of Coca-Cola memorabilia.

* Click each set of years below to navigate through the tray collection.